{"id":172,"date":"2024-04-18T11:23:45","date_gmt":"2024-04-18T09:23:45","guid":{"rendered":"https:\/\/trend-setting.fr\/2a1fr4\/?p=172"},"modified":"2024-04-18T11:28:17","modified_gmt":"2024-04-18T09:28:17","slug":"thelios-et-tag-heuer","status":"publish","type":"post","link":"https:\/\/trend-setting.fr\/2a1fr4\/2024\/04\/18\/thelios-et-tag-heuer\/","title":{"rendered":"Thelios et Tag Heuer"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb37px\u00a0\u00bb text_line_height=\u00a0\u00bb1.1em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

TAG Heuer fait son grand retour dans le monde des lunettes avec Th\u00e9lios, la touche sophistiqu\u00e9e de l’empire LVMH<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#0a0a0a\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Dans une alliance aussi \u00e9l\u00e9gante que la trotteuse d’une montre suisse, TAG Heuer, l’\u00e9minente maison horlog\u00e8re, renoue avec les feux de la rampe de la lunetterie, cette fois-ci aux c\u00f4t\u00e9s de Th\u00e9lios, le prestigieux atelier de lunettes appartenant \u00e0 l’empire LVMH. L’horloger aux 160 ans d’histoire s’appr\u00eate \u00e0 d\u00e9voiler sa nouvelle collection lors d’un \u00e9v\u00e9nement tr\u00e8s attendu \u00e0 Miami le 29 janvier prochain, puis \u00e0 Milan le 1er f\u00e9vrier.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/media.fashionnetwork.com\/m\/c290\/6718\/fb69\/1a01\/e0c0\/f359\/d486\/7326\/af12\/a689\/a689.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ custom_padding=\u00a0\u00bb||6px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Un retour en grande pompe dans le monde des montures<\/em><\/strong><\/p>\n

L’histoire de TAG Heuer dans l’univers des lunettes remonte \u00e0 2002, p\u00e9riode o\u00f9 la maison avait d\u00e9j\u00e0 explor\u00e9 ce segment avec des mod\u00e8les embl\u00e9matiques tels que les lunettes Reflex et 27\u00b0. Apr\u00e8s une pause de huit ans, la marque suisse revient en force, cherchant \u00e0 fusionner le pass\u00e9 glorieux avec une touche de modernit\u00e9. Fr\u00e9d\u00e9ric Arnault, PDG de TAG Heuer, affirme : \u00ab\u00a0Nous comptons 160 ans d’histoire et je pense qu’il est essentiel de puiser notre inspiration dans ce que nous avons v\u00e9cu, sur le travail qui a \u00e9t\u00e9 fait… s’inspirer \u00e0 la fois des ic\u00f4nes du pass\u00e9 mais avec modernit\u00e9. Nous innovons, et c’est ce que nous avons toujours fait dans beaucoup de domaines.\u00a0\u00bb<\/p>\n

Pour ce retour triomphal, TAG Heuer s’associe \u00e0 Th\u00e9lios, l’entit\u00e9 luneti\u00e8re du g\u00e9ant mondial du luxe, LVMH. Th\u00e9lios, d\u00e9sormais en charge des collections de lunettes de onze maisons du groupe, du Dior au Bulgari, ajoute la touche finale \u00e0 cet \u00e9ventail prestigieux. Alessandro Zanardo, directeur g\u00e9n\u00e9ral de Th\u00e9lios, affirme : \u00ab\u00a0Le retour de TAG Heuer dans l\u2019eyewear est l\u2019un des plus attendus dans le secteur. La marque est synonyme d\u2019excellence, de design haut de gamme et de pr\u00e9cision extr\u00eame, des valeurs qui r\u00e9sonnent profond\u00e9ment chez Th\u00e9lios.\u00a0\u00bb<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_testimonial author=\u00a0\u00bbFr\u00e9d\u00e9rique Arnault\u00a0\u00bb job_title=\u00a0\u00bbPDG LVMH Montres\u00a0\u00bb company_name=\u00a0\u00bbAncien PDG Tag Heuer\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/www.journalduluxe.fr\/files\/tag-heuer-lvmh-frederic-arnault_536a9a15efdeec3ca3c3395bfce0be62.jpeg\u00a0\u00bb portrait_width=\u00a0\u00bb151px\u00a0\u00bb portrait_height=\u00a0\u00bb161px\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ background_layout=\u00a0\u00bbdark\u00a0\u00bb border_color_all_portrait=\u00a0\u00bb#000000″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

L’introduction de notre nouvelle collection de lunettes en collaboration avec Th\u00e9lios ne repr\u00e9sente pas simplement l’ajout d’une ligne d’accessoires. Notre ambition est d\u2019\u00e9tablir de nouvelles normes dans la cat\u00e9gorie des lunettes et de la bouleverser compl\u00e8tement. Tag Heuer souhaite \u00e9galement \u00eatre consid\u00e9r\u00e9 comme une marque de lunettes \u00e0 l’avenir \u2013 et cette premi\u00e8re ligne pour 2024 apportera une toute nouvelle dimension fascinante, un engagement envers la pr\u00e9cision, le sport et le design, et nous permettra d\u2019atteindre un public encore plus large.\u00a0\u00bb<\/p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb custom_margin=\u00a0\u00bb||-55px|||\u00a0\u00bb]

La collection de lunettes TAG Heuer, fruit de cette collaboration unique, promet d’allier performance, fonctionnalit\u00e9, style et innovation. Les aficionados peuvent s’attendre \u00e0 des designs r\u00e9volutionnaires, incorporant des techniques avant-gardistes et des mat\u00e9riaux de pointe. Alessandro Zanardo, CEO de Th\u00e9lios, exprime sa fiert\u00e9 et sa confiance dans cette aventure commune : \u00ab\u00a0Nous sommes fiers d’avoir entrepris cette aventure ensemble et sommes convaincus que les futures collections sauront conqu\u00e9rir le c\u0153ur des aficionados de la marque TAG Heuer et des nouveaux consommateurs.\u00a0\u00bb<\/p>\n

Le monde d\u00e9couvrira en avant-premi\u00e8re cette alliance audacieuse lors de la LVMH Watch Week \u00e0 Miami le 29 janvier 2024. Puis, le 1er f\u00e9vrier, Milan sera le th\u00e9\u00e2tre d’un \u00e9v\u00e9nement de lancement grandiose, marquant le d\u00e9but d’une \u00e8re o\u00f9 l’excellence horlog\u00e8re suisse rencontre l’esth\u00e9tique sophistiqu\u00e9e des lunettes de Th\u00e9lios.<\/p>\n

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PUBLICITES<\/p>[\/et_pb_text][et_pb_slider _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb height=\u00a0\u00bb273px\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_slide button_link=\u00a0\u00bbhttps:\/\/micam.it\/en\/get-your-free-ticket\/?utm_source=REGISTRAZIONE&utm_medium=cta_eng&utm_campaign=MICAM+97&utm_id=FASHION+NETWORK\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/media.fashionnetwork.com\/pb10006\/10006.jpeg\u00a0\u00bb background_enable_image=\u00a0\u00bbon\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/micam.it\/en\/get-your-free-ticket\/?utm_source=REGISTRAZIONE&utm_medium=cta_eng&utm_campaign=MICAM+97&utm_id=FASHION+NETWORK\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_slide][et_pb_slide _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/media.fashionnetwork.com\/pb9984\/9984.jpg\u00a0\u00bb background_enable_image=\u00a0\u00bbon\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/fashionweek.berlin\/en\/index.html\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb][\/et_pb_slide][et_pb_slide _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/media.fashionnetwork.com\/pb10053\/10053.jpeg\u00a0\u00bb background_enable_image=\u00a0\u00bbon\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/www.bottogiuseppe.com\/en\/botto-home-english\/\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb][\/et_pb_slide][et_pb_slide _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/media.fashionnetwork.com\/pb9931\/9931.jpeg\u00a0\u00bb background_enable_image=\u00a0\u00bbon\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/www.mido.com\/en\/\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_transition=\u00a0\u00bbon\u00a0\u00bb][\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″]

En r\u00e9sum\u00e9, le retour de TAG Heuer dans l’univers des lunettes s’annonce comme une v\u00e9ritable r\u00e9volution, o\u00f9 le savoir-faire horloger suisse fusionne avec l’expertise luneti\u00e8re de Th\u00e9lios pour cr\u00e9er une collection qui red\u00e9finit les normes du luxe. Une collaboration audacieuse qui, sans aucun doute, fera battre le c\u0153ur des passionn\u00e9s de TAG Heuer et s\u00e9duira un public toujours plus large. Rendez-vous \u00e0 Miami et \u00e0 Milan pour un spectacle o\u00f9 le temps se m\u00eale \u00e0 l’esth\u00e9tique, et l’innovation se conjugue avec la pr\u00e9cision.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″][et_pb_divider _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″][et_pb_gallery _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

TAG Heuer fait son grand retour dans le monde des lunettes avec Th\u00e9lios, la touche sophistiqu\u00e9e de l’empire LVMHDans une alliance aussi \u00e9l\u00e9gante que la trotteuse d’une montre suisse, TAG Heuer, l’\u00e9minente maison horlog\u00e8re, renoue avec les feux de la rampe de la lunetterie, cette fois-ci aux c\u00f4t\u00e9s de Th\u00e9lios, le prestigieux atelier de lunettes […]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nLe retour de Tag Heuer dans le monde du eyewear<\/title>\n<meta name=\"description\" content=\"TAG Heuer se relance dans le eyewear avec Th\u00e9lios, un pari audacieux pour l'horloger suisse du groupe LVMH\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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