{"id":524,"date":"2024-04-14T20:34:01","date_gmt":"2024-04-14T18:34:01","guid":{"rendered":"https:\/\/trend-setting.fr\/2a2fr1\/?p=524"},"modified":"2024-04-18T16:34:08","modified_gmt":"2024-04-18T14:34:08","slug":"la-fashion-week-cest-quoi-exactement","status":"publish","type":"post","link":"https:\/\/trend-setting.fr\/2a2fr1\/la-fashion-week-cest-quoi-exactement\/","title":{"rendered":"la fashion week, c’est quoi exactement ?"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

C\u2019est quoi exactement<\/span><\/h1>\n

la fashion week <\/span><\/span>?<\/span><\/h1>\n

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La fashion week c\u2019est exactement plus de 410 d\u00e9fil\u00e9s par saison, entre Paris, Londres, Milan ou encore New York, la femme, l\u2019homme, la haute couture, le printemps-\u00e9t\u00e9, l\u2019automne-hiver. Mais comment la fashion week fonctionne-elle ?<\/strong><\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pour ceux qui ont s\u00e9ch\u00e9s leurs cours d\u2019anglais, en fran\u00e7ais \u00ab\u00a0Fashion Week\u00a0\u00bb signifie semaine de la mode.<\/strong><\/p>\n

.<\/p>\n

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Un peu d\u2019histoire,<\/strong><\/h3>\n

C\u2019est en 1943 qu\u2019El\u00e9onore Lambert, une publiciste, cr\u00e9e la Press Week. Le concept \u00e9tait de r\u00e9unir des journalistes au Plaza Ath\u00e9n\u00e9e, un h\u00f4tel de renom parisien, dans le but de pr\u00e9senter le travail des cr\u00e9ateurs et d\u2019attirer l\u2019attention sur eux.<\/p>\n

30 ans plus tard,<\/p>\n

A lieu la nuit qui a chang\u00e9 la mode, \u00ab\u00a0La Bataille de Versailles\u00a0\u00bb. Le 28 novembre, le ch\u00e2teau de Versailles accueillait 5 couturiers fran\u00e7ais et 5 couturiers am\u00e9ricains qui s\u2019opposaient dans un d\u00e9cor grandiose avec des plumes, des paillettes, des mannequins d\u00e9nud\u00e9s. Il y avait plus de 700 invit\u00e9s tels que Grace Kelly, Andy Warhol, Jane Birkin,\u2026 C\u2019\u00e9tait la premi\u00e8re fois qu\u2019un tel show se produisait dans le milieu de la mode\u00a0!<\/p>\n

<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/trend-setting.fr\/2a2fr1\/wp-content\/uploads\/sites\/8\/2024\/01\/Capture-decran-2024-01-30-a-18.54.39.png\u00a0\u00bb title_text=\u00a0\u00bbCapture d\u2019e\u0301cran 2024-01-30 a\u0300 18.54.39″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La fashion week aujourd’hui<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

De nos jours, les villes les plus connues pour leur fashion week sont surnomm\u00e9es \u00ab Les Big Four \u00bb. Parmi celles-ci, nous trouvons la ville de Paris, Londres, Milan et New York. Cependant, d\u2019autres villes plus confidentielles organisent aussi leur semaine de la mode, telles que Copenhague, Berlin ou encore S\u00e9oul.<\/p>\n

Il y a 2 saisons phares, l\u2019automne-hiver ainsi que le printemps-\u00e9t\u00e9, pour les femmes ainsi que les hommes. En outre, la haute couture s\u2019ajoute \u00e0 ces saisons, un domaine prestigieux et exigeant.<\/p>\n

La haute couture, ce n\u2019est pas seulement du luxe ou du haut de gamme, c\u2019est bien plus que cela. Elle doit r\u00e9pondre \u00e0 des crit\u00e8res bien pr\u00e9cis pour pouvoir \u00eatre diff\u00e9renci\u00e9e du pr\u00eat-\u00e0-porter. C\u2019est la F\u00e9d\u00e9ration de la mode et de la haute couture qui d\u00e9signe les maisons de haute couture. Pour se lancer dans la haute couture, il faut \u00eatre une maison fran\u00e7aise, poss\u00e9der un atelier bas\u00e9 \u00e0 Paris comptant au moins 20 personnes. De plus, il est n\u00e9cessaire de d\u00e9filer 2 fois par an lors de la fashion week et de pr\u00e9senter 25 mod\u00e8les par fashion week. Enfin, les v\u00eatements doivent \u00eatre originaux et surtout faits \u00e0 la main.<\/p>\n

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D\u00e9sormais, nous sommes loin des simples d\u00e9fil\u00e9s ce sont de v\u00e9ritables show de performance, un spectacle impressionnant dans des lieux toujours plus fous comme un a\u00e9roport, un supermarch\u00e9, un champs de lavande\u2026 avec les personnalit\u00e9s les plus en vogue du moment.<\/strong><\/p>\n

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QUI EST INVIT\u00c9 AUX D\u00c9FIL\u00c9 ?<\/p>\n

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Les invit\u00e9s lors d\u2019un d\u00e9fil\u00e9 sont tr\u00e8s importants. Parmi eux, seront invit\u00e9s les \u00e9g\u00e9ries des maisons, les mannequins, les influenceurs ayant un rapport avec la mode. En outre, des chanteurs et des acteurs seront \u00e9galement convi\u00e9s, de m\u00eame que la presse et les acheteurs, incluant les boutiques ind\u00e9pendantes, les grands magasins et les clients VIP.<\/p>\n

Les personnes au premier rang \u00ab\u00a0front row\u00a0\u00bb sont les plus importantes\u00a0! Elles participent au rayonnement de la marque.<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

C\u2019est notamment gr\u00e2ce \u00e0 l\u2019augmentation de l\u2019utilisation des r\u00e9seaux-sociaux que les d\u00e9fil\u00e9s ont un impact m\u00e9diatique bien plus important qu\u2019avant. Ils ont offert un acc\u00e8s privil\u00e9gi\u00e9 au public.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

En bref, un d\u00e9fil\u00e9 c\u2019est<\/strong><\/p>\n

    \n
  • La pr\u00e9sentation d\u2019une collection de mode destin\u00e9e \u00e0 la presse, aux acheteurs ainsi qu\u2019aux clients avec des mannequins qui d\u00e9filent pendant 10 \u00e0 15 minutes<\/strong><\/li>\n
  • Un outil de communication<\/strong><\/li>\n
  • Une \u00e9tape obligatoire pour lancer une marque<\/strong><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Il sert \u00e0\u00a0<\/strong><\/p>\n

      \n
    • Lancer ou d\u00e9velopper une marque<\/strong><\/li>\n
    • Cr\u00e9er de la visibilit\u00e9 \u00e0 l\u2019international<\/strong><\/li>\n
    • Faire r\u00eaver en cr\u00e9ant de l\u2019\u00e9motion<\/strong><\/li>\n
    • Fid\u00e9liser la client\u00e8le<\/strong><\/li>\n
    • Renforcer les symboles iconiques<\/strong><\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      Concernant le lieu, il est toujours en accord avec l\u2019image de la marque. Un d\u00e9cor est install\u00e9 pour cr\u00e9er une ambiance particuli\u00e8re.<\/strong><\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb link_option_url=\u00a0\u00bbhttps:\/\/www.fhcm.paris\/fr\/paris-fashion-week\/calendar\u00a0\u00bb link_option_url_new_window=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

      Voici le lien du calendrier des d\u00e9fil\u00e9s: https:\/\/www.fhcm.paris\/fr\/paris-fashion-week\/calendar<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      C\u2019est quoi exactement la fashion week ?La fashion week c\u2019est exactement plus de 410 d\u00e9fil\u00e9s par saison, entre Paris, Londres, Milan ou encore New York, la femme, l\u2019homme, la haute couture, le printemps-\u00e9t\u00e9, l\u2019automne-hiver. Mais comment la fashion week fonctionne-elle ?Pour ceux qui ont s\u00e9ch\u00e9s leurs cours d\u2019anglais, en fran\u00e7ais \u00ab\u00a0Fashion Week\u00a0\u00bb signifie semaine de […]<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11,10,12],"tags":[],"yoast_head":"\nla fashion week, c'est quoi exactement ? - Groupe 1 2A2 - %<\/title>\n<meta name=\"description\" content=\"LA FASHION WEEK C\u2019EST EXACTEMENT PLUS DE 410 D\u00c9FIL\u00c9S PAR SAISON, ENTRE PARIS, LONDRES, MILAN OU ENCORE NEW YORK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trend-setting.fr\/2a2fr1\/la-fashion-week-cest-quoi-exactement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"la fashion week, c'est quoi exactement ? 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