{"id":49,"date":"2024-01-23T16:20:00","date_gmt":"2024-01-23T15:20:00","guid":{"rendered":"https:\/\/trend-setting.fr\/exam2a1\/?p=49"},"modified":"2024-01-23T16:20:08","modified_gmt":"2024-01-23T15:20:08","slug":"49","status":"publish","type":"post","link":"https:\/\/trend-setting.fr\/exam2a1\/2024\/01\/23\/49\/","title":{"rendered":""},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/trend-setting.fr\/exam2a1\/wp-content\/uploads\/sites\/27\/2024\/01\/bic_Metaverse_in_Indonesia_neutr.jpg.optimal.jpg\u00a0\u00bb title_text=\u00a0\u00bbbic_Metaverse_in_Indonesia_neutr.jpg.optimal\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Metaverse et mode, un duo bient\u00f4t ins\u00e9parable ?<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ custom_margin=\u00a0\u00bb||-25px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Cher(e)s passionn\u00e9(e)s de la mode et pionnier(e)s du digital,<\/p>\n

Bienvenue dans la premi\u00e8re \u00e9dition de l’ann\u00e9e de la newsletter [Votre Entreprise], o\u00f9 la mode rencontre le futur dans l’univers captivant du m\u00e9tavers. Alors que nous entamons cette nouvelle ann\u00e9e, plongeons ensemble dans l’effervescent croisement entre la cr\u00e9ativit\u00e9 sans limites de l’industrie de la mode et les possibilit\u00e9s infinies du monde virtuel.<\/p>\n

Dans cette \u00e9dition, nous explorerons les tendances les plus novatrices qui red\u00e9finissent la mani\u00e8re dont nous percevons, consommons et exp\u00e9rimentons la mode. Attachez vos ceintures pour un voyage au c\u0153ur du m\u00e9tavers, o\u00f9 l’esth\u00e9tique rencontre la technologie, et l’imagination devient la nouvelle norme.<\/p>\n

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Mode et luxe: le m\u00e9tavers, nouvel eldorado ou mirage?<\/h1>\n<\/div>\n

Faut-il ou non aller dans le m\u00e9tavers et y investir du temps et de l’argent? Cette question taraude les marques et maisons de luxe depuis quelque temps. Si certaines comme\u00a0<\/span>Gucci<\/a>\u00a0<\/span>ou Philipp Plein multiplient les initiatives sur ce nouveau territoire virtuel, d\u2019autres sont plus frileuses. Quelle strat\u00e9gie mettre en place, quelles attentes en avoir? Quelles inqui\u00e9tudes face \u00e0 ce nouveau monde qui se profile? Telles sont quelques-unes des questions auxquelles ont tent\u00e9 de r\u00e9pondre les intervenants des tables rondes organis\u00e9es le 15 octobre sur ce th\u00e8me par la\u00a0F\u00e9d\u00e9ration de la haute couture et de la mode (FHCM), dans le cadre des Rencontres internationales de la mode qui se tiennent chaque ann\u00e9e \u00e0 La\u00a0<\/span>Villa Noailles<\/a>\u00a0<\/span>pendant le Festival de Hy\u00e8res.<\/p>\n

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Cet univers en est, de fait, \u00e0 ses balbutiements, comme l\u2019observe Gr\u00e9gory Boutt\u00e9, le directeur digital et client de\u00a0<\/span>Kering<\/a>, \u00e0 la t\u00eate de 200 personnes au sein du Kering Innovation Lab. \u00ab\u00a0Nous sommes dans une transformation, qui a \u00e0 peine un ou deux ans. Cela va prendre 25-30 ans, soit une g\u00e9n\u00e9ration. Les cas d\u2019usage vont se r\u00e9v\u00e9ler au fur et \u00e0 mesure\u00a0\u00bb. Le groupe de luxe a d\u00e9cid\u00e9 de multiplier les approches pour appr\u00e9hender le m\u00e9tavers, privil\u00e9giant la logique du \u00ab\u00a0tester pour apprendre\u00a0\u00bb, plut\u00f4t que celle \u00ab\u00a0d\u2019attendre et de voir\u00a0\u00bb. Ainsi, certaines de ses maisons exp\u00e9rimentent des choses, telle Gucci qui a lanc\u00e9 une collection de NFT et diff\u00e9rents projets.<\/span>
\u00a0<\/span><\/p>\n

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Le metaverse pour une mode plus durable<\/h2>\n

Mais, \u00e0 quoi sert vraiment la mode virtuelle ? \u201cParce que nous devons donner la priorit\u00e9 \u00e0 la plan\u00e8te et \u00e0 ses habitants\u201d, explique Lydia Birgani-Nia, responsable des partenariats et des acquisitions \u00e0 l\u2019Institute of Digital Fashion<\/a>, \u00e0 BeInCrypto. \u201cLorsque la fin du monde approchera, aurez-vous besoin de plus de v\u00eatements ? Nous pensons que la mode num\u00e9rique peut non seulement r\u00e9soudre les probl\u00e8mes de durabilit\u00e9 et de greenwashing de la mode, mais aussi d\u00e9mocratiser l\u2019industrie\u201d.<\/p>\n

En effet,\u00a0<\/span>80 milliards de v\u00eatements<\/a>\u00a0<\/span>sont utilis\u00e9s chaque ann\u00e9e, soit 400 % de plus qu\u2019il y a 20 ans. Selon\u00a0<\/span>une \u00e9tude r\u00e9cente<\/a>, l\u2019industrie de la mode est responsable de 10% des \u00e9missions mondiales annuelles de carbone. Devrions-nous continuer \u00e0 acheter autant de v\u00eatements si nous passons plus de temps en ligne ?<\/p>\n

\u201cC\u2019est exactement pour cette raison que nous avons cr\u00e9\u00e9 l\u2019Institute of Digital Fashion, en tant que catalyseur de changement pour un syst\u00e8me d\u00e9faillant. Nous voulons lutter contre l\u2019id\u00e9e selon laquelle \u201cla mode rapide est pour le peuple et la haute couture est pour l\u2019\u00e9lite\u201d, poursuit Lydia Birgani-Nia.<\/p>\n

Daria Shapovalova, cofondatrice de\u00a0<\/span>DRESSX<\/a>, est tout \u00e0 fait d\u2019accord avec Lydia Birgani-Nia. Son entreprise utilise des logiciels de mod\u00e9lisation et de conception 3D pour g\u00e9n\u00e9rer des v\u00eatements virtuels pour les mondes virtuels, notamment le metaverse, les plateformes de r\u00e9alit\u00e9 augment\u00e9e et les r\u00e9seaux sociaux.\u00a0<\/p>\n

\u201cIl s\u2019agit d\u2019une solution durable et \u00e9thique aux probl\u00e8mes environnementaux de la mode traditionnelle\u201d, a d\u00e9clar\u00e9 Daria Shapovalova \u00e0 BeInCrypto. \u201cEn rempla\u00e7ant les v\u00eatements physiques par des v\u00eatements virtuels, nous pouvons r\u00e9duire consid\u00e9rablement les \u00e9missions de carbone, \u00e9conomiser l\u2019eau et \u00e9liminer les d\u00e9chets. La mode num\u00e9rique offre \u00e9galement une grande libert\u00e9 de cr\u00e9ation qui n\u2019est pas possible avec la mode traditionnelle. Avec la mode virtuelle, vous pouvez personnaliser et modifier vos v\u00eatements \u00e0 l\u2019infini pour cr\u00e9er une garde-robe vraiment unique. Il s\u2019agit d\u2019une solution parfaite pour tous ceux qui veulent exprimer leur personnalit\u00e9 et leur style d\u2019une mani\u00e8re qui n\u2019est pas limit\u00e9e par les v\u00eatements physiques\u201d.<\/p>\n

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Pour Giancarlo Pazzanese, l\u2019id\u00e9e d\u2019une libert\u00e9 totale peut \u00e9galement s\u2019appliquer aux v\u00eatements. Le metaverse donne aux cr\u00e9ateurs la possibilit\u00e9 de r\u00e9imaginer compl\u00e8tement les silhouettes, de remodeler notre conception d\u2019un v\u00eatement et de le porter au-del\u00e0 des limites qui existent dans le monde physique. Pour les membres du panel, pas de doute : les marques de mode doivent profiter de cette libert\u00e9 qu’offre l’espace virtuel et explorer ce nouveau terrain d\u2019expression, notamment sur le plan de la fluidit\u00e9 des identit\u00e9s dans la r\u00e9alit\u00e9 virtuelle.<\/span><\/p>\n

[\/et_pb_text][et_pb_testimonial author=\u00a0\u00bb Kerry Murphy\u00a0\u00bb job_title=\u00a0\u00bbfondateur\u00a0\u00bb company_name=\u00a0\u00bbthe fabricant\u00a0\u00bb portrait_url=\u00a0\u00bbhttps:\/\/res.cloudinary.com\/dotcom-prod\/images\/c_fill,f_auto,g_faces:center,q_auto,w_1920\/v1\/wt-cms-assets\/2021\/08\/zd1tgyknrgak14bvbznv\/herokerrymurphyhighres.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000″ background_layout=\u00a0\u00bbdark\u00a0\u00bb custom_margin=\u00a0\u00bb|||-414px||\u00a0\u00bb custom_padding=\u00a0\u00bb|||11px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u00abNous ne sommes pas oblig\u00e9s de n’\u00eatre qu\u2019une seule personne, le metaverse permet la cr\u00e9ation de plusieurs personnages diff\u00e9rents. C’est l\u00e0 toute la puissance du metaverse et du Web3. Ces nouveaux terrains de jeu offrent les outils n\u00e9cessaires pour nous permettre de nous exprimer de mani\u00e8re beaucoup plus personnelle. Avec un peu de chance, les exp\u00e9riences v\u00e9cues dans le metaverse entreront aussi dans nos vies r\u00e9elles, o\u00f9 nous serons peut-\u00eatre assez courageux pour trouver des nouveaux moyens d\u2019expression qui n\u2019auraient pas \u00e9t\u00e9 possibles autrement \u00bb.<\/span><\/p>\n

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Selon Ashumi S, fondatrice de Mad XR, les enfants fa\u00e7onnent aujourd\u2019hui leur identit\u00e9 par le biais de jeux de r\u00f4les directement inspir\u00e9s de leurs exp\u00e9riences de jeu dans le metaverse, contribuant ainsi \u00e0 cr\u00e9er leur propre mani\u00e8re de s\u2019exprimer et de s\u2019habiller. \u00c0 cela, Kerry Murphy ajoute cependant que les enfants sont tout autant confront\u00e9s au poids des constructions sociales que les adultes, ce qui les emp\u00eache souvent d\u2019adopter la mode qu\u2019ils ont choisie dans le metaverse dans le mode r\u00e9el, \u00e0 l\u2019exemple d\u2019un gar\u00e7on portant une robe.<\/p>\n

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Tout comprendre sur la mode et le m\u00e9tavers en 5 minutes :<\/strong><\/p>\n

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ARTRCILES SIMILAIRES<\/p>\n

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Metaverse et mode, un duo bient\u00f4t ins\u00e9parable ?Cher(e)s passionn\u00e9(e)s de la mode et pionnier(e)s du digital, Bienvenue dans la premi\u00e8re \u00e9dition de l’ann\u00e9e de la newsletter [Votre Entreprise], o\u00f9 la mode rencontre le futur dans l’univers captivant du m\u00e9tavers. Alors que nous entamons cette nouvelle ann\u00e9e, plongeons ensemble dans l’effervescent croisement entre la cr\u00e9ativit\u00e9 sans […]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n- Examen 2A1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trend-setting.fr\/exam2a1\/2024\/01\/23\/49\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"- Examen 2A1\" \/>\n<meta property=\"og:description\" content=\"Metaverse et mode, un duo bient\u00f4t ins\u00e9parable ?Cher(e)s passionn\u00e9(e)s de la mode et pionnier(e)s du digital, Bienvenue dans la premi\u00e8re \u00e9dition de l'ann\u00e9e de la newsletter [Votre Entreprise], o\u00f9 la mode rencontre le futur dans l'univers captivant du m\u00e9tavers. 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