FASHION AND AI
AI – Artificial intelligence or anti individuality?
Artifical intelligence has taken the world by storm, and quite literally covered every aspect of one’s job. People fear that there will be a point in which their lifehood will be threatened. Others believe it will benefit them and use it as a tool. When it comes to fashion, the industry relies on humans and their individuality so to what extent will AI be either a threat or a tool to maximise productivity?
This article by the Business of Fashion from December of 2023, explains the opportunities that come the revolutionary invention but also goes into explaining about it’s threatening nature. The article explores the various applications of Gen AI, ranging from assisting with online shopping to speeding up design processes in fast fashion and acting as a luxury experimental medium. It highlights the need for sophisticated comprehending and proposes that, rather than displacing human creativity, Gen AI should enhance it, with designers acting as curators of its results. The article highlights the transformative potential of Gen AI and concludes that, when used wisely, it can enhance the creative process when human innovation will always be crucial to fashion design.
This article by Just style published in January 2024, focuses on the fears and threats that come with Generative artificial intelligence such as, security, job displacement, and ethical considerations.
Although AI has the potential to completely transform the fashion industry, companies will also need to deal with new issues that arise. Like any technology, one’s perspective will determine which AI fashion’s advantages and disadvantages are. Additionally, companies can use AI to boost growth and increase profitability if they take the proper approach.