[et_pb_section fb_built=”1″ fullwidth=”on” theme_builder_area=”post_content” _builder_version=”4.23.1″ _module_preset=”default”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” custom_margin=”|||-116px||”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” header_font_size=”51px” background_color=”#EDF000″ border_width_all=”3px” border_color_all=”#0C71C3″ box_shadow_style=”preset1″ global_colors_info=”{}”]<\/p>\n
In the fast-evolving realm of fashion, a new muse has emerged, one that blends innovation and style : Artificial Intelligence (AI).<\/span><\/p>\n \n <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” theme_builder_area=”post_content” _builder_version=”4.23.1″ _module_preset=”default”][et_pb_fullwidth_slider _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ custom_button=”on” button_text_size=”21px” button_bg_color=”#b64ac9″ button_border_width=”19px” button_icon=”(||divi||400″ sticky_enabled=”0″ button_bg_enable_color=”on” title_text=”IMG_0313″ background_image=”https:\/\/trend-setting.fr\/exam2a3\/wp-content\/uploads\/sites\/29\/2024\/01\/IMG_0313-1.jpeg”][et_pb_slide heading=”Business of fashion” button_text=”Click Here” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n [\/et_pb_slide][et_pb_slide heading=”Your Title Goes Here” button_text=”Click Here” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content”]<\/p>\n Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n [\/et_pb_slide][\/et_pb_fullwidth_slider][et_pb_fullwidth_slider _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ title_text=”Virtual fashion will allow people to go completely crazy” background_image=”https:\/\/trend-setting.fr\/exam2a3\/wp-content\/uploads\/sites\/29\/2024\/01\/Virtual-fashion-will-allow-people-to-22go-completely-crazy22.jpg” sticky_enabled=”0″][et_pb_slide heading=”Vogue business” button_text=”Click Here” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n A new study created by Vogue Business<\/em> and Google found that the incorporation of AI enhancements by brands has the potential to significantly boost brand perception, drive loyalty and improve consumer spend. The research, which surveyed 2,976 luxury fashion consumers across the US, UK, Italy and France, aimed to investigate how the introduction of AI tools impacts both the perception of brands and purchase intent of shoppers.<\/p>\n The research identified three distinct consumer mindsets, each with their own specific priorities and values driving their shopping choices: purists, expressionists and activists. By diving into the unique values of these three key groups and the beliefs that unify them, brands can better understand how AI can impact brand perception and consumer behaviour for each group. Additionally, the research reveals at which points in the purchasing journey shoppers are influenced by AI, as well as new opportunities for using AI in the future. Purists are connoisseurs of tradition, prioritising authenticity, craftsmanship and the pursuit of refined garments. Activists are conscious consumers drawn to brands that align with their values, particularly when it comes to social impact. Expressionists seek to stand out from the crowd by maximising their individual style and selecting brands that represent a joie de vivre.<\/p>\n [\/et_pb_slide][et_pb_slide heading=”Your Title Goes Here” button_text=”Click Here” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content”]<\/p>\n Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n [\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” theme_builder_area=”post_content” _builder_version=”4.23.1″ _module_preset=”default”][et_pb_fullwidth_slider _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ title_text=”Screen Shot 2024-01-25 at 16.26.19″ background_image=”https:\/\/trend-setting.fr\/exam2a3\/wp-content\/uploads\/sites\/29\/2024\/01\/Screen-Shot-2024-01-25-at-16.26.19.png” sticky_enabled=”0″][et_pb_slide heading=”3dlook.ai” button_text=”Click Here” _builder_version=”4.23.1″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\nThe Year Ahead: How Gen AI Is Reshaping Fashion\u2019s Creativity<\/h1>\n
KEY INSIGHTS<\/h2>\n
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